A strong university is reflected in a strong identity. The guide you are about to read is our effort to ensure that our university brand identity has a commanding presence and sends a clear message that Northern Arizona University is a solid institution built for the future. Consistency across departments and media is key. In this guide, you will find the rules governing the usage of the identity as well as fonts and colors. This guide is thorough, but there may be uses that aren’t clearly defined in these pages. As always, if you have any unanswered questions regarding the NAU identity, please contact University Marketing.
Visual Identity Policy
The Brand Identity Guide was created to ensure the success of Northern Arizona University’s visual identity. A consistent and proper presentation of the university mark is essential for establishing identity awareness in local, regional, national, and international markets.
This guide addresses requirements and guidelines for the use of logo, color, and fonts in print and digital formats. In addition, the university provides the Writing Style Guide to assist with creating communications that are professional, clear, and consistent. Both guides can be viewed and downloaded at nau.edu/marketing.
Questions regarding logo use or the style guides can be directed to University Marketing at 928-523-1741 or by email at email@example.com.
Printing orders for all university units must be placed through Printing Services; contact Printing Services at 928-523-1941 or by email at firstname.lastname@example.org for more information.
Use of University Marks on Commercial Goods
The Northern Arizona University name and logos are legally protected marks owned by the university. These marks may not be used in any communications unless the usage is university approved. University departments, registered student organizations, and other recognized university units wishing to use the university’s marks on merchandise or promotional items (t-shirts, mugs, pens, etc.) also must secure such approval. Submit all requests for use of these marks to University Trademark Licensing. All manufacturers who produce goods bearing any of the university’s trademarks must either be licensed or receive special permission to produce such products if there is no formal license agreement.
For questions regarding the use of the university’s name or logo on commercial goods, contact UniversityTrademark Licensing at 928-523-5404 or by email at email@example.com.
Using This Guide
The Brand Identity Guide contains approved standard graphic elements of the university’s visual identity system. This Adobe Acrobat PDF file can be viewed on Windows and Macintosh platforms. In addition, the complete file or its individual pages can be printed on 8.5″x11″ paper, preferably with a color printer.
Please note that the elements contained herein are copyrighted and are for official university use only.
Installed fonts are NOT required to import, display, or print the Northern Arizona University logo. The font family required for identity applications in this guide is Univers.
Throughout this guide, sizes are given in points, inches, and/or pixels.
Frequently Asked Questions
Have questions about the visual standards of the university brand?
We are happy to share some insights with you. Connect with us through email at firstname.lastname@example.org. Let us know all about your project and the questions you have so we can help.
Need a logo file?
We have prepared logos in various formats for downloading at nau.edu/logos.
Don’t find the logo you are looking for?
Let us know at nau.edu/logorequest, and we will get it to you.
Need marketing support?
University Marketing is here to strengthen NAU’s image and develop marketing strategies and deliverables that support growth and retention objectives.
Please visit nau.edu/marketing to request our assistance.
For more information on utilizing the university brand for merchandise needs and for a full list of licensed vendors, please contact the trademark and licensing manager at email@example.com.
Accessibility questions and support?
For questions about ensuring your documents and publications meet accessibility requirements, please contact firstname.lastname@example.org.