Typography
Fonts are licensed. The fonts listed below can be purchased from myfonts.com and fonts.com, or a substitute font can be used
Primary Institutional Fonts
Univers
Univers (regular, not condensed) is the university-wide institutional sans serif font. It should be used as the primary font for all university-wide marketing and communications when available. It may be used in a broad range of applications, including word processing and as body copy in printed materials. One exception to this is on the website, where Acumin should be used.
Arial
Arial should be used for all internal and external applications when Univers is not available.
Supplementary Fonts
General Communication Fonts
Adobe Caslon Pro
This serif font should be used sparingly—for formal documents and communications with sophisticated audiences.
Times New Roman
Times New Roman is the alternative font when Adobe Caslon Pro is not available.
Calibri
Calibri should be used for correspondence where Univers is not available. It is an acceptable replacement primarily used for email communications, and in composing and addressing letters and envelopes.
Web Font
Acumin
Acumin should always be used as the font for NAU web pages. While Acumin has a variety of weights, we are limiting usage to the three listed below. Using different weights helps create separation between headlines and body copy while making the hierarchy of information clear for the reader.
Additional Fonts – Audience-Specific Fonts
It is recommended that the primary or supplementary fonts are used for creating university-wide brand marketing.
Brand Campaign Fonts
Futura Condensed
Futura Condensed PT/Futura PT are the primary fonts for brand advertising used exclusively by the university marketing department. Futura PT Condensed Extra bold for headlines and Futura PT Book or Univers for body copy.
Industry
Industry is the font for online brand marketing, more specifics can be found in the NAU Online Campaign Style Guide.
Undergraduate Recruitment Fonts
Use Univers 45 Light, 55 Roman, and 65 Bold for default body copy and running text titles on the majority of recruitment pieces.
Futura PT
Use Futura PT Condensed Extra Bold in ALL CAPS for large titles (H1 and H2) and call-out titles. It is also used for large call out numbers or facts and it can be paired with a Futura PT book percentage or number sign.
Additional Fonts – Logo Fonts
Bank Gothic
The Northern Arizona University logo was constructed using Bank Gothic, which has been altered in small ways in order to customize the overall look and feel.
