Northern Arizona University (Home)Visual Identity Guide
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  • 1 Introduction
    • Overview
    • Visual Identity Policy
    • Using This Guide
    • Frequently Asked Questions
    • Contact Information
  • 2 University Marks
    • Overview
    • Institutional Logo Overview
    • Primary Institutional Logo
    • Secondary Institutional Logos
    • Alternate Institutional Logos
    • Wordmarks
    • Ancillary Institutional Logo
    • Unit Logos
    • Official University Seal
    • Institutional Logo Color Variations
    • Institutional Logo Color Variations – Reversed
    • Wordmark Color Variations
    • Unit Logo Color Variations
    • Clear Space
    • Size Restrictions
    • Cross-Branding
    • Sponsored NAU Event/Project
    • Louie
    • Social Media Identity
    • Unacceptable Logo Treatments
    • Unacceptable Logo Color Treatments
    • Logo File Naming System
  • 3 Color
    • Overview
    • Institutional Palette
    • Secondary Palette
  • 4 Typography
    • Overview
    • Primary Institutional Fonts
    • Supplementary Fonts
    • Brand-Level Fonts
    • Audience-Specific Fonts
  • 5 Stationery System
    • Overview
    • Paper Specifications
    • Standard Business Card
    • Standard Letterhead
    • Letterhead – Column Format
    • Letterhead Formatting Guidelines
    • Letterhead – Impact Option
    • Address Block Layout – Preferred
    • Address Block Layout – Alternate
    • Standard #10 Envelopes
    • Large Envelopes
    • Business Reply Envelope
    • Envelope – Flap Options
    • Mailing Label
    • Fax Cover Sheet
    • News Release Form
    • Email Signature
  • 6 Applications
    • Overview
    • PowerPoint Slides
    • Nametags – Standard
    • Nametags – Event Use
    • Signage – Exterior
    • Signage – Interior
    • Merchandising
    • Merchandising – Unit Level
  • 7 Photography
  • 8 Email Marketing Style Guide
  • 9 Policies
    • Logo Policy
    • Secondary Logo Policy
    • URL Policy
    • Accessibility Requirements
    • Equal Opportunity Statement
    • Building Banner Policy

Color


Institutional Palette

The official colors for Northern Arizona University are Pantone® 282 NAU True Blue and Pantone® 3514 NAU Gold. True Blue is our signature color and should appear as the dominant color in all university communications.

Formulas for 4-color process, RGB, and hex colors are provided here. Use only these approved formulas for all print and digital applications.

NAU TRUE BLUE

Pantone® 282 C
C100 M89 Y31 K35
R0 G51 B102
HEX 002454
NAU GOLD

Pantone® 3514 C
C0 M27 Y100 K0
R241 G179 B0
HEX FAC01A

Secondary Palette

The secondary palette consists of accent colors used to support NAU Gold and True Blue. These colors should never dominate the primary institutional colors, instead they should be used sparingly to add vibrancy or visual interest. Where the NAU Gold and True Blue are well established, it’s permissible to introduce colors from the secondary palette. Consider an 80/20 balance favoring the primary institutional colors.

MONSOON

Pantone® 436 C
C24 M24 Y26 K0
R195 G184 B178
HEX C3B8B2
FALL ASPEN

Pantone® 116 C
C0 M16 Y100 K0
R255 G210 B0
HEX FFDA0B

SUNSET

Pantone® 158 C
C0 M66 Y99 K0
R244 G119 B34
HEX F68300
SUMMER SHADE

Pantone® 356 C
C95 M0 Y100 K27
R0 G133 B63
HEX 007A33

RED ROCK

Pantone® 173 C
C11 M87 Y100 K2
R213 G68 B28
HEX CF4527
SUPAI

Pantone® 7467 C
C95 M0 Y35 K0
R0 G172 B165
HEX 00ADB5

SKY

Pantone® 299 C
C85 M19 Y0 K0
R0 G157 B220
HEX 41B6E6
TWILIGHT

Pantone® 300 C
C100 M60 Y0 K0
R0 G102 B179
HEX 0066B2

Please be sure to use the specific color conversion numbers for these Pantone selections.

*Sky blue should be used sparingly to ensure the visual impression of the NAU brand remains dark blue­—NAU True Blue.