Color

 

Institutional Palette

The official colors for Northern Arizona University are Pantone® 281 NAU True Blue and Pantone® 3514 NAU Gold. True Blue is our signature color and should appear as the dominant color in all university communications.

Formulas for 4-color process, RGB, and hex colors are provided here. Use only these approved formulas for all print and digital applications.

 

NAU TRUE BLUE Pantone® 281 C C100 M89 Y31 K35 R0 G51 B102 HEX 003466

NAU GOLD Pantone® 3514 C C0 M27 Y100 K0 R241 G179 B0 HEX F1B300

 

Secondary Palette

The secondary palette consists of accent colors used to support NAU Gold and True Blue. These colors should never dominate the primary institutional colors, instead they should be used sparingly to add vibrancy or visual interest. Where the NAU Gold and True Blue are well established, it’s permissible to introduce colors from the secondary palette. Consider an 80/20 balance favoring the primary institutional colors.

 

MONSOON Pantone® 436 C C24 M24 Y26 K0 R195 G184 B178 HEX C3B8B2	FALL ASPEN Pantone® 116 C C0 M16 Y100 K0 R255 G210 B0 HEX FFD200
SUNSET Pantone® 158 C C0 M66 Y99 K0 R244 G119 B34 HEX F47722	SUMMER SHADE Pantone® 356 C C95 M0 Y100 K27 R0 G133 B63 HEX 00853F
RED ROCK Pantone® 173 C C11 M87 Y100 K2 R213 G68 B28 HEX E86D1F	SUPAI Pantone® 7467 C C95 M0 Y35 K0 R0 G172 B165 HEX 00ADB5
SKY Pantone® 299 C C85 M19 Y0 K0 R0 G157 B220 HEX 009DDC	TWILIGHT Pantone® 300 C C100 M60 Y0 K0 R0 G102 B179 HEX 0066B2

Please be sure to use the specific color conversion numbers for these Pantone selections.

*Sky blue should be used sparingly to ensure the visual impression of the NAU brand remains dark blue—NAU True Blue.