Policies

Logo Policy

To maintain a strong, single graphic identity for the university, academic and non-academic departments that meet at least one the following criteria must use only the approved Northern Arizona University logos:

• have an NAU/state-paid address
• represent the whole university
• have cross-department functions
• are an NAU business or auxiliary

Secondary Logo Policy

Criteria for Usage

Category A – Northern Arizona University departments

University departments that meet at least one of the following criteria must use only the Northern Arizona University logos:

• have an NAU/state-paid address
• represent the whole university
• have cross-department functions
• are an NAU business or auxiliary

Category B – secondary logo used with the Northern Arizona University logo

Secondary logo refers to the logo of an organization that is associated with the university or an NAU department. To use a secondary logo, permission must be granted by University Marketing.

Secondary logo may not be used on university stationery, envelopes, or mailing labels. Organizations and programs housed at the university may display their affiliated organizations’ logos secondary to the Northern Arizona University logo on university documents if they have approval of University Marketing and meet one or more of the following criteria:

• have 501 (c)(3) status
  501 (c)(3) tax exemptions apply to
  corporations, and any community chest, fund, or foundation, organized and operated exclusively for religious, charitable, scientific, testing for public safety…
• stage discrete events with distinct start and end dates
• operate and distribute material exclusively on campus

Category C – placement of the Northern Arizona University logo with other logos

Organizations that work in partnership with Northern Arizona University may, with the approval of University Marketing, display their logos in the specified cross-branding format.

The university logo may appear with other logos on publications for cooperative programs involving one or more departments associated with Northern Arizona University and one or more outside institutions, organizations, or agencies—when they contribute as much as or more than Northern Arizona University does to the event.

However, the following conditions apply:

• Northern Arizona University has the right to approve placement of the university logo.
• No organization may alter the university logo.
• The Northern Arizona University logo may not be combined with another logo or design element to create a single image.

Organizations or businesses that support or provide services to Northern Arizona University may not use the university logo to promote their organization without receiving prior approval from University Marketing.

Events, programs, or organizations that use Northern Arizona University facilities for programs, services, or events may not use the Northern Arizona University logo without the written approval of University Marketing.

URL Policy

To maintain the consistency and strength of the university brand, URLs used in all marketing and promotional materials that direct the public to web pages residing on the university’s network must begin with the university domain name nau.edu. When the university’s identity hierarchy is not used, brand dilution will result.

Marketing applications include, but are not limited to, business cards, letterhead, advertisements, calendars, promotional items, brochures, direct mail, newsletters, invitations, gifts, and clothing.

When creating new materials that require web addresses, please follow the format listed below. The new web addresses will only act as an alias to your current site and do not require reprogramming existing pages or links.

Examples

Examples

College/Department	URL
College of Arts and Letters	nau.edu/cal
School of Music	nau.edu/music
The W. A. Franke College of Business	nau.edu/franke
Merriam-Powell Center for Environmental Research	nau.edu/mpcer
School of Forestry	nau.edu/forestry
Cline Library	nau.edu/library

The implementation of this policy does not require changing existing URLs or web addresses.
To submit a friendly URL request, visit nau.edu/friendlyurl.
This policy does not apply to faculty, staff, or student personal web pages.

Accessibility Requirements

All materials that are digitally shared by any NAU unit to any audience (students, faculty, staff, alumni, the public, etc.) must be made to be accessible to assistive technology in accordance with the Americans with Disabilities Act (ADA) and Section 504 of the Rehabilitation Act. This includes web content, newsletters, posters, flyers, and other PDF documents.

Support

There are many ways to create accessible documents. The Usable Materials Center (UMC) at http://nau.edu/umc offers both in-person and online tutorial training to colleges, departments, and units on creating accessible documents. This includes training on preparing Word documents for conversion to accessible PDFs and using accessibility tools in software such as Adobe InDesign and Adobe Acrobat (depending on the department’s ability to purchase and use this software). The UMC also provides remediation work for existing documents, including complicated forms and informational materials. If the UMC conversion services are required, please plan to submit the document at least two weeks (10 business days) before the due date. For complicated documents, please contact the UMC for assistance in determining the level of remediation necessary. Please keep in mind that documents not created with accessibility in mind may incur a fee if the document must be outsourced for remediation.

Equal Opportunity Statement

Publications

The university’s nondiscrimination statement must be included in all departmental publications, such as postcards, flyers, brochures, manuals, and guidebooks, describing or inviting participation in programs at Northern Arizona University. The inclusion of the nondiscrimination statement is required by federal regulation and is designed to make clear to prospective applicants or participants the university’s commitment to equal opportunity in employment and equal access to its programs and activities.

For any publication that is distributed to the general population that does not outline specific university policies and procedures, the following statements may be used:

General statement:

Complete nondiscrimination statement:

Job Postings and Advertising

In employment publications such as advertising, job postings, and other employee recruitment items, it is required that the university state that it is an equal opportunity and affirmative action employer.

The required statement is:

Where space is limited such as in pay-per-word job advertisements, the statement may be abbreviated to:

Employment postings may also include the general nondiscrimination statement.
For questions or more information, contact the Equity and Access Office at equityandaccess@nau.edu.

Building Banner Policy

The university balances the need to draw attention to key messages and special events with the need to preserve the beauty of its campus. The hanging of banners on university buildings is not encouraged, but will be considered on a case-by-case basis.

Reviews and Approvals

All banner locations, designs, graphics, and methods of building attachment shall be presented to University Marketing by the banner sponsor/ requester at least one month prior to the production and hanging of any banner. Additional information may be requested to ensure that the banner meets policy guidelines and safety requirements.

In some situations, it may be deemed more appropriate to locate the requested banner in a building interior. In these cases, banners will be coordinated by University Marketing in order to maximize impact and reduce excessive signage on campus.

Procedure

Requests must be submitted to University Marketing at least one month prior to the desired hanging date.

Each request must include a dimensioned sketch of the proposed banner design, the location on the building where the banner is to be mounted, the proposed method of fastening the banner (information obtained from Facility Services), and the proposed time period for display. Submit request to University Marketing at marketing@nau.edu.

Standards

1. Location and installation shall be aesthetically pleasing in its context.
2. Attachment to exterior of buildings may be made for buildings with the highest student/community traffic and visibility. Approved buildings include the du Bois Center, University Union, Rolle Activity Center, Ardrey Memorial Auditorium, Lumberjack Stadium (campus entrance), and The W. A. Franke College of Business (campus entrance).
3. Installation shall be made in a fashion approved by Facility Services so that it will not damage the building or building components. Installation on stone and historic district buildings, e.g., Old Main, is not permitted.
4. Attachment shall not compromise building safety and/or security requirements.
5. Banners with a commercial message are prohibited.
6. Construction and design of the banner must be top quality, acquired through approved vendors, and coordinated through University Marketing in order to ensure compliance with design standards.
7. Banner size shall be appropriate for the intended location.
8. Duration of display shall not exceed more than one week after any date-sensitive event listed on the banner or six months without additional review and approval.
9. All costs associated with banner production, mounting, and maintenance shall be borne by the sponsoring/requesting department.
10. Only one banner per building is permitted except under special circumstances, e.g., banners on opposite sides of a large enough building so there is no visual conflict.