We’re committed to making sure you have everything you need to ensure your project is a success, so we’ve compiled answers to the questions we get most often.
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What logos am I allowed to use?
The Visual Identity Guide provides guidelines for logo use in general. Please contact BrandMgmt@nau.edu to verify if the logo you intend to use is approved.
Promotional items
What are considered promotional items?
Promotional items are products used to promote NAU brand and services. These items are typically given away for free to increase brand awareness and encourage engagement with the brand. Common promotional items include t-shirts, hats, mugs, pens, tote bags, office supplies, keychains, lanyards, etc.
What’s the artwork approval process for promotional items?
All artwork for promotional item orders need to obtain approval through the Promotional item artwork review and approval request form prior to submitting it through a licensee for production.
Logos and templates
Are there templates we can use for flyers that need to be done quickly?
Yes, you can find the templates in the collection.
Can my department create a customized letterhead or logo?
University letterheads are available through Printing Services.
To maintain a strong, single graphic identity for the university, academic and non-academic departments that meet at least one of the following criteria must use only the approved Northern Arizona University logos. This includes departments that:
- have an NAU/state-paid address
- represent the whole university
- have cross-departmental functions
- are an NAU business or auxiliary
We are an academic unit, can we use an NAU Athletics logo?
Athletics logos containing the bordering axe signify our NCAA collegiate-level sports teams and may not be used to represent any organization, department, or division other than Intercollegiate Athletics. Find all NAU logos in our repository.
How can I request a logo?
Submit a logo request form to request official logo files for your unit, if they are not already provided in our repository.
Where can I download logos?
Download a logo from the collection.
Where can I find brand guidelines?
Review NAU’s brand guidelines to follow brand standards and best practices.
Digital signage
How do I get my info on a digital display around campus?
If you would like to submit existing slides for digital signage, please submit your request to digitalsignage@nau.edu. You can also find digital signage templates in our template’s portal. Digital signage only posts submissions from official NAU departments and registered student organizations. Submissions from outside the NAU community will not be accepted.
Due to the high volume of submissions, the maximum number of slides that each department can have posted at one time is 4. We will review any submissions higher than 4 and determine which will be published. If you would like to see all of your slides published, submit them on a rotating schedule. It will be your responsibility to keep track of this schedule and to submit the new slides when the old ones expire.
Where can I find guidelines for digital signage?
The Digital Signage team updates campus screens on Tuesdays and Thursdays with new event image submissions or promotional images for NAU approved clubs and organizations. At our discretion, we remove slides at the end of the fall, spring, and summer semesters. If you would like your slides to run for longer, please resubmit them after commencement or the start of the fall semester. To avoid delays in having your event image uploaded, please ensure that your image meets the following requirements:
- In-brand NAU logo
- Text with no typos or errors
- Expiration date (when the image should be taken down)
- RGB color palette
- 1920 x 1080 pixels
- Landscape orientation
- Accepted formats:
- JPEG (preferred format)
- PNG
- If you need help formatting your image, please submit a project request with Marketing.
- For more information, email digitalsignage@nau.edu.
Where can I get information on which screens my slide can be displayed?
The Digital Signage team operates screens in the HLC, WAC, SSC, SAS, Union, and DuBois buildings.
We distribute the images we receive to screen managers in CAL, COE, CHHS, NACC, SBS, Franke COB, Biology, Chemistry, Cline Library, Communications, Dining halls, Residence Life, Engineering, Honors College, Skydome, and Babbitt Administrative buildings. Images submitted to those screens are posted at their manager’s discretion.
For more information, email digitalsignage@nau.edu.
Bus shelter posters
What are on-campus bus shelter posters?
Bus shelter posters are large-format posters displayed in bus shelters around campus. They are managed by University Marketing and Printing Services for campus messages. Designs are reviewed by Marketing and the posting is subject to Marketing discretion. Printing Services prints and installs the posters.
How do I submit bus shelter posters for Marketing review?
You can submit your poster through the Marketing request form by selecting the “Design review request” option. If your file is too big to attach to the form, submit the form and send a follow-up email to digitalsignage@nau.edu.
What are the submission requirements for my posters?
The following are rules for these displays:
- All content (visual and written) must reflect the university’s approved brand presentation;
- No messaging can advocate for or imply endorsement of a particular political position, issue or opinion by the university;
- No personal opinion or advocacy of an issue can be promoted through these displays;
- No promotion or endorsement can be made of any organization or its product that has no affiliation or partnership with the university;
Here are additional submission requirements:
- In-brand NAU logo
- Portrait orientation
- Dimensions – 24” width x 36” height
- Print-quality PDF
- All on-campus bus shelter posters must be printed through the university’s Printing Services unit
How do I get my poster printed?
After receiving Marketing’s design approval, visit and log in to the printing storefront. Select the Bus Shelter Posters with Installation option and fill in your information.
How many posters should I order?
A maximum of 8 posters can be submitted. We may not be able to install each poster depending on the submission volume we receive for that month.
Can I request certain shelter locations?
Locations are limited and are filled on a first-come, first-served basis. You can request certain locations but the placement is not guaranteed.
How long will my posters be up?
The standard display time is one month. If you request a longer period, you can note that in your submission. However, duration will be limited by new submissions.
When should I submit my posters?
To allow enough time for your submission to be reviewed and printed, we recommend you submit the bus shelter poster request form by the 1st of the month prior to your intended posting date.
