Northern Arizona University marketing FAQs
We’re committed to making sure you have everything you need to ensure your project is a success, so we’ve compiled answers to the questions we get most often.
Find answers by project type
What trademarks or logos am I allowed to use? Accordion Closed
Why can’t I change a trademark to fit my needs? Accordion Closed
NAU trademarks and service marks are the intellectual property of the Arizona Board of Regents and are maintained by the NAU Trademark Licensing department. To maintain brand integrity and to ensure current and future protections under state and federal trademark law, NAU trademarks may not be altered in any way without the approval of University Marketing and the Trademark Licensing department. Merchandise produced with altered logos, where the express permission of the parties listed above was not provided, may be considered counterfeit and subject to all available legal remedies, including the seizure of merchandise.
Why do these promotional materials need an NAU logo? Accordion Closed
Trademark Licensing policy does not require that a logo be used on merchandise; we monitor the proper use of logos when ordered on merchandise or promotional materials.
What is the difference between a Contracts and Purchasing approved vendor and a licensed vendor? Accordion Closed
A Contracts and Purchasing approved vendor has been vetted through the Contracts and Purchasing Office to provide services to the university. To produce orders that bear NAU trademarks, they must also be licensed to do so. An approved vendor may become licensed with IMG College Licensing (IMGCL) [link: collegiate licensing page] to produce goods that use NAU trademarks for internal use/distribution or resale. Vendors who are approved through the university, but are not licensed with NAU via IMGCL, may not produce goods bearing NAU trademarks.
What qualifies an order to be royalty exempt? Accordion Closed
Any items bearing NAU trademarks that are ineligible for external resale and intended for internal use only may be reviewed for royalty exemption. This includes:
- Items restricted to members of an office, department, or recognized student organization and used as a “uniform” or general department giveaway must be bought with departmental funds and, if sold to the internal audience, must be sold at cost to qualify for royalty exemption.
- Printed items, such as banners and signs without endorsements and commercial messages or sponsorships, qualify unless a company is a corporate sponsor of NAU Athletics and trademark usage is specified in the sponsorship agreement.
- Purchased items that feature brand-level logos that may be found in common retail establishments may be subject to a royalty fee, regardless of distribution or use.
How do I find a licensed vendor to produce my order? Accordion Closed
I want to purchase this item to promote my club or activity. What is the policy about referencing any political or social agendas? Accordion Closed
NAU trademarks may not be used in any manner that suggests or implies Northern Arizona University’s endorsement of the views, beliefs, statements, or messages of other organizations, companies, products, services, political parties, or religious organizations.
Please review the policies for using NAU trademarks in cross-reference with political or social agendas.
What is the difference between promotional items and marketing collateral? Accordion Closed
Marketing collateral is developed by the University Marketing content team to achieve strategic objectives through the use of flyers, brochures, digital and online content, and other media. Promotional items are generally products or merchandise such as swag or handouts that are used to supplement these strategic initiatives and encourage further engagement. Understanding the key objectives of a campaign can help determine where collateral or promotional items would be more effective at achieving goals.
Are there items available to give to high schools requesting promotional materials? Accordion Closed
Where can I find a list of licensed vendors to produce promotional items for my unit? Accordion Closed
Where can I buy NAU merchandise? Accordion Closed
Logos and Templates
Are there templates we can use for flyers that need to be done quickly? Accordion Closed
Yes! Templates are available here.
Other templates coming soon.
Can my department create a customized letterhead or logo? Accordion Closed
To maintain a strong, single graphic identity for the university, academic and non-academic departments that meet at least one of the following criteria must use only the approved Northern Arizona University logos:
- have an NAU/state-paid address
- represent the whole university
- have cross-departmental functions
- be an NAU business or auxiliary
We are an academic unit, can we use NAU Athletics logo? Accordion Closed
Where can I find brand guidelines? Accordion Closed
Brand guidelines and related files (including the most recent style guide, one-page color palette sheet, typography guide, logo clear space, and size requirement doc, PowerPoint templates, etc.)
What is the NAU printing policy? Accordion Closed
Centralized Print Management – All university offices and personnel must use University Printing Services for university printing jobs in excess of their own routine photocopying and desktop printing. Payment methods – University Printing Services accepts payment only by Interdepartmental Transaction (IST/SpeedChart number). No other form of payment, including cash, purchase cards, or checks, is allowed.
Where can I get answers to printing questions? Accordion Closed
My department will not pay for my business cards. Can I order them from Printing Services and pay cash? Accordion Closed
No. See Centralized Print Management Policy FAQ: “University Printing Services may only accept payment by Interdepartmental Transaction (IST/SpeedChart number). No other form of payment, including cash, purchase cards or checks, is allowed.”
What is the difference between services of Office of Communications and Media Relations and University Marketing services? Accordion Closed
Marketing assists with strategic planning and content development for campaigns, recruitment, and promotions; key messaging; and enlivening the NAU brand through our authentic stories, photography, and images.
Communications and Media Relations assists with the media and NAU departments to write news stories and press releases, participate in crisis communication, provide public information, arrange press conferences, find experts, and perform other mass communications functions.
What does it cost to work with Marketing? Accordion Closed
Currently, Marketing services are free of charge.
Whom do I reach out to if I am from ______ department/college? Accordion Closed
Should faculty and staff submit a request on the website, or go through the respective project managers? Accordion Closed
Should faculty and staff seek social media help from NAU Communications or their Account manager? Accordion Closed
How do I buy advertising and get an ad for my department? Accordion Closed
Do I have to supply the content for a marketing project or will the marketing team do all of the content research and writing? Accordion Closed
When you request a project, you should present content in some form, whether a list of program qualities and information, steps, times and dates, event information, or people and locations—or in paragraph form with links and images. The marketing team will work with you to present your material so that is consistent with the NAU brand voice and visual style and appeals to your target audience. As the subject-matter expert, you are responsible for the accuracy of the content.
Please use the project intake form for all project requests.
How long does it take Marketing to fulfill a project request? Accordion Closed
It varies. The size of the project is a big factor in the timeline. The marketing team will communicate closely with you throughout the development process.
Do we have access to photos that are in-brand and free to use? Accordion Closed
Do I need permission to use photos from Libris? Accordion Closed
You do not need permission to download or use photography, as long as images are used for departmental purposes.
How do I request a video? Accordion Closed
Currently we do not have the capability to shoot client-requested video. If you would like to request video coverage, please contact NAU-TV (email@example.com).
What does the photo team shoot? Accordion Closed
The NAU photo team prioritizes in-brand photo shoots that further the marketing goals of the university. While we are constantly refreshing older marketing images, we are also looking for gaps in our university-wide coverage. Because of this, we often give preference to subjects that have not been covered before. The photo team also shoots faculty and staff headshots on a monthly basis at our studio in University Marketing.
What does the photo team not shoot? Accordion Closed
While the photo team covers some events, we place less priority on events with internal-facing content that does not emphasize student recruitment and retention or enhance the university’s public reputation. Examples of internal events are faculty holiday parties, retirement functions, and charity events.
What is the time frame needed for a request? Accordion Closed
We ask four weeks lead time for photo requests.
Where can I find information about accessibility? Accordion Closed
How do I get my info on a digital display around campus? Accordion Closed
Where can I find guidelines for digital signage? Accordion Closed
The Digital Signage team updates campus screens on Tuesdays and Fridays with new event image submissions. At our discretion, we remove slides at the end of the Fall, Spring, and Summer semesters. If you would like your slides to run for longer, please resubmit them after commencement or the start of the Fall semester. To avoid delays in having your event image uploaded, please ensure that your image meets the following requirements:
- In-brand NAU logo
- Text with no typos or errors
- Expiration date (when the image should be taken down)
- RGB color palette
- 72+ DPI
- 1920 x 1080 pixels
- Landscape orientation
- Accepted formats (for maximum visibility, please include a copy of your image in JPEG format)
- For non-event submissions or for converting PowerPoint slides to acceptable formats, please contact the Digital Signage team for guidelines.
- If you need help formatting your image, please submit a project request with Marketing.
- For more information, email firstname.lastname@example.org.
Where can I get information on which screens my slide can be displayed? Accordion Closed
The Digital Signage team operates screens in the HLC, WAC, SSC, SAS, Union, and DuBois buildings.
We distribute the images we receive to screen managers in CAL, COE, CHHS, NACC, SBS, Franke COB, Biology, Chemistry, Cline Library, Communications, Dining halls, Residence Life, Engineering, Honors College, Skydome, and Babbitt Administrative buildings. Images submitted to those screens are posted at their manager’s discretion.
For more information, email email@example.com.
For questions not addressed here, please contact University Marketing at Marketing@nau.edu or 928-523-1741.