Instructional Leadership, emphasis: K-12 School Leadership (MEd)
A drone photo of N A U campus in the winter.

NAU brand guidelines

Branding goes beyond just the logo. It shapes the way the world perceives us. The NAU brand is an experience that involves visuals, messages, branded objects, and interactions. Here are some clear and easy-to-follow guidelines to help you create marketing and communication materials that support the NAU brand standards and integrity.

Visual identity guide


An overview of our institution logos and use cases.

Color palettes

Our guidelines for the institution primary and secondary colors.


The institution primary and supplementary fonts for web and print.


Louie the Mascot general rules and guidelines in logo application.

University seal

The official University seal.

Athletics brand

Branding and guidelines for NAU Athletics.

Email signature

Guidelines and approved logos for email signatures.

Email campaign

Guidelines for marketing and email campaigns.

Social media presence

Guidelines for logo application and social media presence.


Our approach to creating an authentic visual experience through photography.

Written content guidelines

Editorial style guide

  • Our editorial style guide provides anyone writing for university publications or web pages with guidelines to ensure a clear, consistent writing style across all platforms.

Diversity writing style guide

  • Guidelines for writing for a diverse audience.

Brand voice and tone

  • Ensuring NAU’s brand voice and tone is consistent and compliant across all platforms.

Web content creation

  • Guidelines and best practices for web content creation.

Content repository

  • The marketing content repository is a database of marketing materials, factoids, and other information that has been vetted for use and is available to be repurposed for your objectives.