Instructional Leadership, emphasis: K-12 School Leadership (MEd)
Official logo on an outside sign at NAU.

NAU Brand and Strategic Communications

The Northern Arizona University (NAU) brand tells the story of our commitment to excellence, discovery, and the transformative power of education. This is your resource for building a unified and impactful identity for our Lumberjack community.

Our brand

NAU students standing to form the letters N A and U

NAU’s brand is more than a logo—it’s a reflection of our mission, values, and aspirations. It celebrates the bold spirit of discovery and inclusion that defines our university.

Explore the core elements that make up NAU’s brand:

  • Valuable opportunity: NAU offers an affordable, accessible education with flexible pathways and support, empowering students from all backgrounds to achieve academic excellence and lifelong success.
  • Inclusive community: NAU is an inclusive community that celebrates diversity, empowering students to thrive by embracing their individuality and shared experiences.
  • Supportive faculty: NAU offers diverse, high-quality academic programs led by dedicated faculty who mentor, support, and inspire students toward successful, rewarding careers.
  • Bold impact: At NAU, gain the skills, knowledge, and confidence to take action and make a meaningful difference in your life and the world around you.

Guidelines for bringing our brand to life

Consistency is key to ensuring every communication feels unmistakably NAU. Our guidelines will help you create materials that align with our visual and messaging standards.

Logo use

Access official NAU logos and information on how to use them correctly.

Color palette

Use our bold and accessible colors with confidence.

Typography

Apply our official typefaces to create cohesive designs.

Photography

Choose dynamic imagery that represents our values.
Merchandise with various N A U logos and Lumberjack symbols.

Trademarks and Licensing

Our trademarks and logos are key elements of NAU’s identity. The Trademark Licensing Office ensures that all uses of NAU’s marks adhere to university standards and maintain the integrity of our brand.

Whether you’re creating merchandise or using NAU’s marks in a project, our team is here to guide you.

Get started

NAU_Sign_Central

Resources and support

Need help with your next project? We have created a series of templates and downloadable assets to get you started.

  • Templates: Save time with pre-designed materials.
  • Downloads: Access logos, graphics, and other assets.
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