Instructional Leadership, emphasis: K-12 School Leadership (MEd)
A drone photo of N A U campus in the winter.

Branding goes beyond just the logo. It shapes the way the world perceives us. The NAU brand is an experience that involves visuals, messages, branded objects, and interactions. Here are some clear and easy-to-follow guidelines to help you create marketing and communication materials that support the NAU brand standards and integrity.

Logos

An overview of our institution logos and use cases.

Color palettes

Our guidelines for the institution primary and secondary colors.

Typography

The institution primary and supplementary fonts for web and print.

Louie

Louie the Mascot general rules and guidelines in logo application.

University seal

The official University seal.

Email signature

Guidelines and approved logos for email signatures.

Email campaign branding

Guidelines for marketing and email campaigns.

Social media presence

Guidelines for logo application and social media presence.

Photography

Our approach to creating an authentic visual experience through photography.

Accessibility

Guide to creating accessible designs.

The NAU brand

  • Ensure messaging alignment with the brand promise, positioning pillars, brand personality, and voice and tone.

Editorial style guide

  • Our editorial style guide provides anyone writing for university publications or web pages with guidelines to ensure a clear, consistent writing style across all platforms.

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