Northern Arizona University (Home)
Visual Identity Guide
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1 Introduction
Overview
Visual Identity Policy
Using This Guide
Frequently Asked Questions
Contact Information
2 University Marks
Overview
Institutional Logo Overview
Primary Institutional Logo
Secondary Institutional Logos
Alternate Institutional Logos
Wordmarks
Ancillary Institutional Logo
Unit Logos
Official University Seal
Institutional Logo Color Variations
Institutional Logo Color Variations – Reversed
Wordmark Color Variations
Unit Logo Color Variations
Clear Space
Size Restrictions
Cross-Branding
Sponsored NAU Event/Project
Louie
Social Media Identity
Unacceptable Logo Treatments
Unacceptable Logo Color Treatments
Logo File Naming System
3 Color
Overview
Institutional Palette
Secondary Palette
4 Typography
Overview
Primary Institutional Fonts
Supplementary Fonts
Brand-Level Fonts
Audience-Specific Fonts
5 Accessibility
Overview
Digital accessibility
Accessibility FAQ
Digital accessibility support
Design best practices
6 Stationery System
Overview
Paper Specifications
Standard Business Card
Standard Letterhead
Letterhead – Column Format
Letterhead Formatting Guidelines
Letterhead – Impact Option
Address Block Layout – Preferred
Address Block Layout – Alternate
Standard #10 Envelopes
Large Envelopes
Business Reply Envelope
Envelope – Flap Options
Mailing Label
Fax Cover Sheet
News Release Form
Email Signature
7 Applications
Overview
PowerPoint Slides
Nametags – Standard
Nametags – Event Use
Signage – Exterior
Signage – Interior
Merchandising
Merchandising – Unit Level
8 Photography
9 Email Marketing Style Guide
10 Policies
Logo Policy
Secondary Logo Policy
URL Policy
Accessibility Requirements
Equal Opportunity Statement
Building Banner Policy
NAU Brand Identity Guide
Version 3 — Updated August 22, 2018