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Contact
University Marketing
marketing@nau.edu
928-523-1741
nau.edu/university-marketing
Lists
Run-in
- Within a sentence, separate items in a list with commas, or with semicolons if the items in the list include commas.
- The freshman class consisted of students from Portland, Maine; Chicago, Illinois; San Diego, California; and Phoenix, Arizona.
- If the introductory material is an independent clause, a colon should precede the listed items.
- Minimum qualifications for the marketing position are as follows: a bachelor’s degree in business or communication, a minimum of five years’ experience in a related field, and excellent communication skills.
Vertical
Begin with a complete clause
When possible, introduce vertical lists with a complete clause (a grammatically complete sentence) followed by a colon. In most cases, following list items should be lowercase. See below for details on capitalization.
Example
These are a few of the benefits Northern Arizona University offers:
- a balance of teaching, research, and service
- education and career preparation for students from all demographics
- a “four-season” campus climate
Use parallel phrasing
Use parallel (similar) phrasing for entries in a list. When each item in a group of unnumbered items is an incomplete sentence, begin with lowercase letters and do not use periods.
Example
International students must fulfill requirements for admission:
- Present academic transcripts.
- Pass the TOEFL exam.
- Show access to financial support.
Consider: Full sentence or partial sentence?
Use partial sentences, beginning with lowercase letters and ending without a period in most cases. When this is not possible, consider if a vertical list is most appropriate. See the next entry for details.
When a vertical list is most appropriate but full sentences are required, capitalize the first letter and conclude each list item with a period.
In all cases, maintain parallel phrasing across list items. Never mix full and partial sentences in a single vertical list.
Example (partial sentences are preferred)
These are a few of the benefits Northern Arizona University offers:
- a balance of teaching, research, and service
- education and career preparation for students from all demographics
- a “four-season” campus climate
Consider: Vertical list or running text?
Vertical lists punctuated as a sentence usually run better in text. It is preferred when possible to format these lists in text rather than in a vertical format.
Numbered lists
For numbered lists, use a period after each number and begin each entry with a capital letter—even if the entry is not a complete sentence.
Example
- Item one
- Item two
- Item three