Business success requires an ownable strategy to drive market entry, meet customer needs, and make money. Marketing takes responsibility for marketplace understanding and customer insight. As a result, marketers play the lead role in all organizations–for profit, non-profit, governments–in cracking the code on the best strategy and tactical execution.
As a Marketing major, you’ll build skills in gathering and analyzing insights into customer wants and needs, strategy development, and execution across product, pricing, communications, and channel decisions. You’ll land roles in brand marketing, communications, digital strategy, product management, public relations, and sales, spanning an impressive range of industries. Knowing that first jobs often center around sales roles, we developed a Business Professional Selling Program option that specifically prepares you for these roles through our high-quality curriculum and robust access to networking and sales competitions.
In the FCB business division, there are several clubs to choose from to broaden your experience; network with peers and mentors; and round out the learning that takes place in the classroom. Take a look, attend a few meetings, discover which ones are the perfect match for you!