Businesses requires robust strategy to drive market entry, meet customer needs, and make money. Marketing takes responsibility for marketplace understanding and customer insight. As a marketer, you’ll play a lead role in your organization–whether for-profit, non-profit, or governmental–to crack the code and promote marketing strategy and tactical execution.
Through your marketing major, you’ll build skills gathering and analyzing insights into customer interests, practicing strategy development, and executing your vision across product, pricing, communications, and channel decisions. You’ll also prepare to land roles spanning an impressive range of industries in brand marketing, communications, digital strategy, product management, public relations, and sales.
Preparing you for your entry into the job market, we’ve developed a Professional Selling Program option to prepare you for professional sales roles through our high-quality curriculum and robust access to networking and sales competitions.
Business marketing student organizations
In the Franke business division, we offer several clubs to choose from and help broaden your marketing experience. Here, you’ll network with peers and mentors while rounding out your classroom learning. Take a look, attend a few meetings, and discover the organizations that are the perfect match for you.
News from Franke marketing programs
Stay current with exciting developments through The W. A. Franke College of Business, from program announcements and updates to exciting student opportunities.