NAU publications by CHER
Faculty & staff publications
NAU faculty and staff have the opportunity to publish their findings and knowledge as authors. CHER has many researchers that have been cited multiple times in major publications for their great work. The Center for Health Equity Research has accumulated all faculty publications into one, easy to navigate database.
Please type in a key word or author LAST name to search
Bryant, Carol A; Courtney, Anita H; McDermott, Robert J; Alfonso, Moya L; Baldwin, Julie A; Nickelson, Jen; Brown, Kelli McCormack R; DeBate, Rita D; Phillips, Leah M; Thompson, Zachary; Zhu, Yiliang Promoting physical activity among youth through community-based prevention marketing Journal Article The Journal of School Health, 80 (5), pp. 214-224, 2010. @article{Bryant2010, title = {Promoting physical activity among youth through community-based prevention marketing}, author = {Carol A Bryant and Anita H Courtney and Robert J McDermott and Moya L Alfonso and Julie A Baldwin and Jen Nickelson and Kelli McCormack R Brown and Rita D DeBate and Leah M Phillips and Zachary Thompson and Yiliang Zhu}, url = {https://www.ncbi.nlm.nih.gov/pubmed/20529194}, doi = {10.1111/j.1746-1561.2010.00493.x}, year = {2010}, date = {2010-03-01}, journal = {The Journal of School Health}, volume = {80}, number = {5}, pages = {214-224}, abstract = {BACKGROUND: Community-based prevention marketing (CBPM) is a program planning framework that blends community-organizing principles with a social marketing mind-set to design, implement, and evaluate public health interventions. A community coalition used CBPM to create a physical activity promotion program for tweens (youth 9-13 years of age) called VERB Summer Scorecard. Based on the national VERB media campaign, the program offered opportunities for tweens to try new types of physical activity during the summer months. METHODS: The VERB Summer Scorecard was implemented and monitored between 2004 and 2007 using the 9-step CBPM framework. Program performance was assessed through in-depth interviews and a school-based survey of youth. RESULTS: The CBPM process and principles used by school and community personnel to promote physical activity among tweens are presented. Observed declines may become less steep if school officials adopt a marketing mind-set to encourage youth physical activity: deemphasizing health benefits but promoting activity as something fun that fosters spending time with friends while trying and mastering new skills. CONCLUSIONS: Community-based programs can augment and provide continuity to school-based prevention programs to increase physical activity among tweens.}, keywords = {}, pubstate = {published}, tppubtype = {article} } BACKGROUND: Community-based prevention marketing (CBPM) is a program planning framework that blends community-organizing principles with a social marketing mind-set to design, implement, and evaluate public health interventions. A community coalition used CBPM to create a physical activity promotion program for tweens (youth 9-13 years of age) called VERB Summer Scorecard. Based on the national VERB media campaign, the program offered opportunities for tweens to try new types of physical activity during the summer months. METHODS: The VERB Summer Scorecard was implemented and monitored between 2004 and 2007 using the 9-step CBPM framework. Program performance was assessed through in-depth interviews and a school-based survey of youth. RESULTS: The CBPM process and principles used by school and community personnel to promote physical activity among tweens are presented. Observed declines may become less steep if school officials adopt a marketing mind-set to encourage youth physical activity: deemphasizing health benefits but promoting activity as something fun that fosters spending time with friends while trying and mastering new skills. CONCLUSIONS: Community-based programs can augment and provide continuity to school-based prevention programs to increase physical activity among tweens. |
2010 |
Bryant, Carol A; Courtney, Anita H; McDermott, Robert J; Alfonso, Moya L; Baldwin, Julie A; Nickelson, Jen; Brown, Kelli McCormack R; DeBate, Rita D; Phillips, Leah M; Thompson, Zachary; Zhu, Yiliang Promoting physical activity among youth through community-based prevention marketing Journal Article The Journal of School Health, 80 (5), pp. 214-224, 2010. @article{Bryant2010, title = {Promoting physical activity among youth through community-based prevention marketing}, author = {Carol A Bryant and Anita H Courtney and Robert J McDermott and Moya L Alfonso and Julie A Baldwin and Jen Nickelson and Kelli McCormack R Brown and Rita D DeBate and Leah M Phillips and Zachary Thompson and Yiliang Zhu}, url = {https://www.ncbi.nlm.nih.gov/pubmed/20529194}, doi = {10.1111/j.1746-1561.2010.00493.x}, year = {2010}, date = {2010-03-01}, journal = {The Journal of School Health}, volume = {80}, number = {5}, pages = {214-224}, abstract = {BACKGROUND: Community-based prevention marketing (CBPM) is a program planning framework that blends community-organizing principles with a social marketing mind-set to design, implement, and evaluate public health interventions. A community coalition used CBPM to create a physical activity promotion program for tweens (youth 9-13 years of age) called VERB Summer Scorecard. Based on the national VERB media campaign, the program offered opportunities for tweens to try new types of physical activity during the summer months. METHODS: The VERB Summer Scorecard was implemented and monitored between 2004 and 2007 using the 9-step CBPM framework. Program performance was assessed through in-depth interviews and a school-based survey of youth. RESULTS: The CBPM process and principles used by school and community personnel to promote physical activity among tweens are presented. Observed declines may become less steep if school officials adopt a marketing mind-set to encourage youth physical activity: deemphasizing health benefits but promoting activity as something fun that fosters spending time with friends while trying and mastering new skills. CONCLUSIONS: Community-based programs can augment and provide continuity to school-based prevention programs to increase physical activity among tweens.}, keywords = {}, pubstate = {published}, tppubtype = {article} } BACKGROUND: Community-based prevention marketing (CBPM) is a program planning framework that blends community-organizing principles with a social marketing mind-set to design, implement, and evaluate public health interventions. A community coalition used CBPM to create a physical activity promotion program for tweens (youth 9-13 years of age) called VERB Summer Scorecard. Based on the national VERB media campaign, the program offered opportunities for tweens to try new types of physical activity during the summer months. METHODS: The VERB Summer Scorecard was implemented and monitored between 2004 and 2007 using the 9-step CBPM framework. Program performance was assessed through in-depth interviews and a school-based survey of youth. RESULTS: The CBPM process and principles used by school and community personnel to promote physical activity among tweens are presented. Observed declines may become less steep if school officials adopt a marketing mind-set to encourage youth physical activity: deemphasizing health benefits but promoting activity as something fun that fosters spending time with friends while trying and mastering new skills. CONCLUSIONS: Community-based programs can augment and provide continuity to school-based prevention programs to increase physical activity among tweens. |