Marketing Matters blog

The Vault – La Cuesta: The Academic Crest

cbl77 | April 9, 2024

On May 1, 1966, the Mountain Campus experienced its ultimate transition from Arizona State College at Flagstaff to Northern Arizona University. To commemorate this achievement, an academic crest was unveiled to represent the new image of the university. Iconic elements of Northern Arizona were included: the triangular peaks of the San Francisco Mountain range, the ponderosa pine, the initials of our new namesake, and of course, the colorful bands of the Arizona state flag… Read more

Web accessibility in higher education

age43 | February 15, 2024

Learn about ADA compliance for higher education and download our printable accessibility checklist with info on alt text, color contrast, and reading order… Read more

N A U faculty member and student working together university computer lab.

Who we are: Harlan Teller

ag3292 | January 3, 2024

Meet Chief Marketing Officer Harlan Teller in the first of a new series showcasing the diverse and talented members of NAU’s marketing team… Read more

University Marketing staff works on print and design pieces

Discover the wonders of Widen

ag3292 |

Widen is a digital asset management system that UM uses to provide assets to employees of Northern Arizona University. These assets come in the form of photography, logos, and templates that can be used for any NAU purpose. … Read more

Sidewalk on campus. Ride your bike into the square. "Test" 'Test" .

Marketing 101

jw2826 | August 17, 2023

In this blog post, we will explore the fundamentals of marketing and delve into its application within the unique context of public universities. So, let’s begin by understanding the basics of marketing… Read more