Instructional Leadership, emphasis: K-12 School Leadership (MEd)
NAU students doing homework at Academic Student Success Center
  1. NAU
  2. Marketing
  3. About
  4. What we do for NAU

What we do for NAU

Our mission

We provide Northern Arizona University with strategic, effective, and sustainable marketing solutions that help support enrollment, retain students, and support the university and program growth objectives.

Vision

University Marketing is a world-class marketing organization that consistently delivers top-tier brand, marketing, and communications services.

  • We are stewards of a distinct, relevant, and credible brand position that is promoted through multiple communications channels and supported by articulate and aligned brand evangelists.
  • We consistently deliver cost-effective, impactful, and sustainable lead generation and engagement campaigns that drive enrollment and retention.
  • Our shared successes, passion, and commitment allow us to attract and retain exceptional talent who are committed to the university’s mission.

Primary functions and responsibilities

Students during NAU commencement

Student access and success

  • Generate awareness and consideration among prospective students
  • Collaborate with internal partners to provide strategic enrollment and retention support
  • Support NAU initiatives recognizing student achievement
  • Support student success via student worker and internship programs
  • Promote and leverage Hispanic-Serving Institution designation
NAU students work in science lab

Research and discovery

  • Promote the Research Enterprise
  • Promote student research
A student teacher speaking with another student teacher about lessons outside.

Commitment to Native Americans

  • Increase prospective Native American student inquiries and leads
  • Develop and sustain an integrated approach to communications with Native American populations
  • Support Native American student retention
Woman passes out cookies during NAU Giving Day

Community engagement

  • Promote NAU’s community engagement activities
  • Engage across NAU to the mutual benefit of ourselves, our partners, and our clients
Student workers sitting around table look at laptops and flyers.

Stewardship

  • Ensure responsible stewardship of NAU’s marketing investments
  • Minimize risk to the university through regulatory compliance, etc.
  • Develop, protect, manage, and enrich the NAU brand
  • Build and maintain a sustainable marketing team

University Marketing services

South N A U campus sign with students sitting on top of it.

From developing marketing plans, to web support and creative services, University Marketing is dedicated to supporting the university’s mission and strategic goals.

Explore our services