Northern Arizona University’s Trademark Licensing Program exists to protect and promote the indicia (name, logos, graphics, marks, etc.) owned by Northern Arizona University. The goal is to ensure proper use and application of Northern Arizona University trademarks, to strengthen relationships with retailers, licensees, campus units, student organizations, alumni and fans, and to generate revenue that funds various campus programs and facilities.
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Please feel free to reach out to us regarding inquiries about logo usage on promotional items, websites, merchandise, and more.
Information for licensees
Northern Arizona University was established in 1899 in the city of Flagstaff, Arizona, nestled at the base of the majestic San Francisco Peaks. At an elevation of 7,000 feet, NAU experiences a true four-season climate with 288 days of sunshine and more than 100 inches of annual snowfall, all while being surrounded by the largest contiguous ponderosa pine forest in the world.
With 151 degree programs, NAU has attained a student body population of over 30K enrolled students, who participate in 15 NCAA Division I sports teams. Our nationally recognized programs in business, engineering, nursing, and education continue to attract motivated students from around the world, who attend our flagship mountain campus or one of our 19 community campuses throughout the state, or who participate globally through our online programs. After graduation, our nearly 168,000 alumni contribute to the NAU story through involvement in chapter programs around the nation, as well as our #1 ranked social channels.
NAU Trademarks & Licensing Program
Northern Arizona University partners with Collegiate Licensing Company (CLC) to manage its current licensee list, review new license requests, and process all art approvals before items move into production.
For more information and to begin the application process, please visit Collegiate Licensing Company.
License fees
The university has established a standard royalty rate of 14% that will be included in the wholesale prices you charge as a licensed vendor. CLC also collects minimal annual advances from all licensees. Those advances are determined by the category of the product being licensed for production. As a licensed vendor, you are required to provide proof of insurance as specified by CLC. In addition, Northern Arizona University and CLC reserve the right to create new licensing programs and fees as market trends permit.
License types
The Standard License is intended for companies that are capable of extensive production and retail distribution of their product(s) and/or are introducing a unique and commercially viable product to the collegiate market. The Standard License is usually not for first-time applicants or companies without well-established marketing plans, existing product distribution, and/or a financial history of selling licensed product. This license is for the product of emblematic merchandise that will be sold by the licensed vendor to retailers.
The Local License is for companies that desire to obtain a license with Northern Arizona University and possibly one to two other institutions in the state of Arizona only.
This type of license is for companies who wish to produce items used by Northern Arizona University for internal use only. Internal Campus Suppliers are not authorized to sell any products for traditional retail sales. Often, a Promotional Addendum is added to Internal Campus Supplier Licenses so elevated royalty rates can be charged for premium-promotional products or items bearing third company logos in addition to the university’s logos.
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Are you seeking comprehensive details on licensing and trademark guidelines for your group, department, or organization? You’ve come to the right place. Click through the links below to find the information tailored to your needs.
