NAU–Yuma BBA wins at ACBSP Conference 2021
NAU News, Dr. Alex Steenstra (Chair, Department of Business & Administration, NAU-Yuma) and Dr. Paige Leister (Clinical Professor, Department of Business & Administration, NAU-Yuma) presented in the Dr. Brenda Johnson Poster Session at the ACBSP Conference 2021 in June. Our poster presentation was chosen as one of two winning teams (10 total).
Title: Alex Steenstra, Ph.D. and Paige Leister, Ph.D. — Northern Arizona University — Title: Impact of Departmental Social Media Sites on Student Retention and Enrollment in ACBSP Programs
Summary: The purpose of this study was to investigate if creating departmental social media sites would impact NAU-Yuma and statewide student awareness of ACBSP accreditation and NAU brand awareness through promotional efforts, impact the department’s enrollment and retention in ACBSP accredited programs, and reduce feelings of student disconnection from the Flagstaff campus.
