928-523-7112
April 2025 Border Entrepreneurial Challenge
The Border Entrepreneurial Challenge (BEC) 2025 will take place April 25–27, 2025, at the AWC/NAU–Yuma campus in Yuma, Arizona, with participants from Mexico and the United States. The purpose is for interested students, college and university alumni, and entrepreneurs to have the opportunity to work with binational teams to pitch new entrepreneurial ideas or expand their existing entrepreneurial projects to a binational panel of judges.
The BEC will give you the opportunity to present your business ideas to potential investors by interacting with different participants from the border region, listening to experts from different entrepreneurial fields, having guided working sessions with mentors, and competing with your team or entrepreneurial idea to gain a spot on the final presentation.
Types of registration tracks
Track 1: Students
Graduate and undergraduate students
Purpose/Objectives
- The participants in this track will have the opportunity to create and develop a Business Model Canvas and perform a public presentation pitching their entrepreneurial ideas.
- They will practice and improve specific skills and abilities such as communication and negotiation skills, teamwork, and networking.
- They will have the opportunity to present their business ideas to potential investors.
Participation days
Friday (online)
Saturday & Sunday (in-person)
Deliverables
Business Model Canvas
Pitch
First round
All teams present their Business Model Canvas and pitch to judges for the opportunity to pitch in the final round.
Final round
Top 3 pitches
Track 2: Alumni/Entrepreneurs
Alumni, entrepreneurs, community
Purpose/Objectives
The participants in this track will have the opportunity to develop their Business Plan for their preconceived business idea and present their pitch to potential investors.
Participation days
Saturday & Sunday (in-person)
Deliverables
Business Model Canvas
Business plan
Pitch
First round
All participants present their Business Model Canvas, business plan, and pitch to judges for the opportunity to pitch in the final round.
Final round
Top 2 pitches
Track 3: Active Business Owners
Active business owners
Purpose/Objectives
The participants in this track will have the opportunity to develop their acceleration/expansion plan and present it to potential investors.
Participation days
Saturday & Sunday (in-person)
Deliverables
Business Model Canvas
Business plan
Financial executive report
First round
All participants present their Business Model Canvas, business plan, and pitch to judges for the opportunity to pitch in the final round.
Final round
Top 2 pitches
Registration Waiver for NAU Students
Free registration for current NAU students! Email: Monica.Acosta-Alvarado@nau.edu for a registration waiver. NAU will cover the registration fee, and travel expenses for currently enrolled students.
Schedule
Online Track 1
Times will depend on the number of participants.
| 6 p.m. | Welcome (5m) |
| 6:05 p.m. | Ice Breaker (20m) |
| 6:25 p.m. | Competition Guidelines (15m) |
| 6:45 p.m. | Presentation of Ideas |
| 8:30 p.m. | Voting (15m) |
| 8:45 p.m. | Team Integration (10m) |
| 8:55 p.m. | Closing |
In-person Tracks 1, 2, and 3
Events at the AC building
| 8 a.m. | Breakfast and registration |
| 9 a.m. | Welcome Track 2 and 3 |
| 9:05 a.m. | Speaker |
| 10 a.m. | Working sessions with mentors |
| 1 p.m. | Lunch |
| 2 p.m. | First Panel: Entrepreneurs |
| 3 p.m. | Working Sessions with Mentors |
| 6 p.m. | Dinner |
| 6:45 p.m. | Second Panel: Funding |
| 7:45 p.m | Closing activities |
Events at the AC building
| 8 a.m. | Breakfast |
| 9 a.m. | Micro Workshop for pitch and guided presentation rehearsal |
| 10 a.m. | First Round Presentations |
| 12 p.m. | Working lunch |
| 2 p.m. | Final presentations — Pitch to investors |
| 4:30 p.m. | Winners Announcement & Certificates of Participation |
| 5 p.m. | Closing |
Facilitators
Monica Acosta-Alvarado
Professor, researcher, and consultant in Strategic Management, Entrepreneurship, Organizational Development, and Human Talent Management. Full-time professor, lead faculty for Human Resources, and Chair of the Faculty Council at Northern Arizona University (NAU). Former International Rankings Director at CETYS University System. Doctorate in Business Administration (DBA) in Strategic Management, Master in Business Administration (MBA) and Master in Human Resources Management (MHRM).
More than 20 years of professional and academic experience. International Academic Accreditations Evaluator. Author and co-author of academic articles and two books. Reviewer for scholarly journals. Speaker. Business advisor. Wife and a proud mom of two daughters.
Erika Martínez Lugo
Dr. Erika Martínez Lugo holds a BA in Modern Languages (English), a Master’s in Education, and a PhD in Linguistics. She has been teaching for more than 28 years, 23 of which have been for the Autonomous University of Baja California (UABC). She is a research professor and a member of the National Research System (level 1) since 2023. Her areas of research are Code-Switching, Language Transfer and the Language Teaching Training process. Dr. Martínez Lugo is passionate about teaching, and what she enjoys the most is guiding students in their teaching training process through analyzing and discussing case studies about the teaching-learning process and reflecting about the teacher’s role. Learning along with students and from her students has been an enriching experience, and Dr. Martínez Lugo thinks teaching has a very important role in the future for students, the city, the state, and the country.
Linda Elliott-Nelson
Dr. Elliott-Nelson earned a PhD in Education from Walden University, an MBA and an MA in Spanish from Arizona State University, and a BA from Northern Arizona University. Her activities have included co-coordinating the Binational Conference on Education with Baja California, Mexico. She was honored with the Heart of Yuma Philanthropist of the Year 2022 in Yuma County, the Arizona Women in Higher Education Woman of the Year in 2021, and the International Athena Leadership Award in 2019.
Dr. Elliott-Nelson has presented internationally on community outreach and engagement, regional collaboration, partnerships, accelerative learning techniques, and community college trends. In 2021, Governor Ducey appointed her to the Arizona Historical Society Board. Her current activities focus on community engagement, education, and development in the Arizona/California/Sonora/Baja, California, mega-region.
Liliana Vizcarra Noble
Liliana Vizcarra has been working at San Diego State University since 2003 were she initiated as a binational presenter under Professional Skills Development Center at San Diego State University- Imperial Valley Campus with topics related to English as a Second and Foreign Language. Aside from being a presenter, her skills in supervision and curriculum design have allowed her to work in projects such as Calworks and ESL adult classes in the Imperial Valley region.
Her experience and knowledge in the field of Linguistics, allowed her to teach as part time faculty in universities such as UABC and SDSU. Currently, she is co-director of Professional Skills Development Center, department in charge of continuing education programs as well as test design and linguistic proficiency rating.
She has a bachelor’s degree in English Language Teaching, a master’s in applied Linguistics in Teaching English as a Foreign Language and a Doctorate degree in Education.
Speakers
Faviola Villegas Romero
Dr. Faviola Villegas has been teaching in undergraduate and graduate programs for 17 years in the United States and Mexico. The classes she has taught include Global Marketing, Principles of Marketing in a Global Economy, Business Ethics, Entrepreneurship and Small Business Management, Managing for Organizational Quality and Excellence, Management Information Systems, Strategic Operations, and Supply Chain Management. She received her bachelor’s in marketing management and graduated Magna Cum Laude in her MBA program and Summa Cum Laude in her doctoral program in Business. Born and raised in México, Dr. Villegas has worked in the academic and service sector for over 17 years. Marketing and business administration are her passion, as they help her students to succeed in life and their careers. She designed a program for Haitian refugees to learn Spanish and develop skills to help them find employment in México. Among other things, Dr. Villegas won the Award for Business and Academic Relationships in México in 2018 and 2020. She has been recognized as distinguished professor in México and in the United States. She has been a business consultant for small business and industry, a social media instructor, speaker, and entrepreneur.
Panelists
- Victor Rodriguez
- Jose Juan Alberto Barak
- Cesar Gonzalez
- Ruben Castañeda
- Jarmy Rodriguez
- Rene Villalobos
- Robert Vazquez
- Viridiana Rosales
Mentors
- Hector Ochoa
- Fernanda Rodríguez Farah
- Lidia Esther Vargas Osuna
- Fernando Félix Solis Cortes
- María Amparo Oliveros Ruiz
- Luisa Fernanda Martínez Rosas
- Maria Ofelia Yañez Gutierrez
- Maria Esther Duran Navarro
- Natasha Noronha
- Karla Maria Gamez Galvan
- Viridiana Rosales-Trujillo
- Jesus Solorzano
- Larisa Urias
- Alexa Medina
- Alan Gonzalez
- Dra Leidy Hernandez
- Vanessa Castillo
Hotel accommodations
Nearby Hotels:
Mention the event to receive a discounted rate at these hotels:
Partnering institutions
- Northern Arizona University – Yuma
- Arizona Western College
- SDSU – Imperial Valley
- Centro de Enseñanza Técnica y Superior
- Universidad Estatal De Sonora
- SBDC – Imperial Valley
- Universidad Autónoma de Baja California
