Instructional Leadership, emphasis: K-12 School Leadership (MEd)
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Workforce and market analysis

Workforce market analysis resources

The workforce and market analysis report provides faculty with a wide range of information. This includes an executive summary, recommendations, program overview, industry outlook, competitive analysis, credentials, and certificates.

The executive summary explains the career path for graduates in this field and provides a salary range. In this section, you can find the projected market growth.


The recommendations section provides suggestions on how the program could benefit the department, as well as how individuals could be recruited for this program.

Program review

The program overview gathers information from NAU’s catalog, including the program title, potential options in delivering the course, how many students are in the program, and the breakdown of students by campus.

Industry outlook

The industry outlook provides some potential employment areas and occupations with this degree.

Competitive analysis

The competitive analysis section lists other programs that are closely related to the field in question. Some of the programs can be offered as part of a full undergraduate or graduate certificate.

Environmental scan

Environmental scans are shorter in nature than a full workforce and market analysis report. They help academic units survey competitors, target markets, and price points, and find new innovations for programming.

Data resources

Some of the resources used to compile the workforce analysis report include the NAU catalog, Arizona Board of Regents website, O*Net online, Emsi Analyst™, MyMajor,, and Bureau of Labor Statistics.

By providing this information, users are given a broad overview of an individual field. The workforce and market analysis report is provided for courses that are being taken for credit and non-credit, and for credentials of any type. It is a useful tool for launching new or revised programs, or for the comparison of similar programs.