928-523-6826
Brenda.Sipe@nau.eduWorkforce and market analysis and reporting
NAU’s Office of Workforce Development provides workforce and market analysis and comprehensive reporting for select academic units across the university.
Resources for workforce and market analysis
Looking to understand the evolving job market or develop programs that meet industry demands? Our workforce and market analysis resources provide valuable insights for faculty and academic units. From full workforce reports to quick environmental scans, you’ll find the information you need to stay ahead and ensure your programs align with workforce trends.
Workforce and market analysis
Workforce analysis identifies current and future labor and skills supplies, anticipates future needs in terms of labor, skills, and competencies (demand analysis), and pinpoints gaps between the current and future supply and demand (gap analysis).
Market analysis examines related programs in the region or nationwide and trends in similar programs at NAU, including opportunities for developing and offering micro-credentials.
The combined report includes:
The executive summary outlines career paths for graduates in the field and provides a salary range. It also includes projected market growth.
The recommendations section offers suggestions on how the program could benefit the department and how individuals could be recruited.
The program overview pulls information from NAU’s catalog, such as the program title, potential course delivery options, enrollment numbers, and student distribution across campuses.
The industry outlook provides some potential employment areas and occupations with the degree.
The competitive analysis lists programs closely related to the field. Some of these may be offered as full undergraduate or graduate certificates.
Environmental scan
Environmental scans are more concise than full workforce and market analysis reports. They help academic units assess competitors and target markets, assess price points, and identify new program innovations.
Data sources
The workforce analysis report data is compiled from various sources, including the NAU Academic Catalog, Arizona Board of Regents, O*NET OnLine, EMSI Analyst, MyMajor, Study.com, and the Bureau of Labor Statistics.
Incorporating this data, the reports provide a thorough overview of a given field, encompassing both credit and non-credit courses as well as various credentials. It serves as a valuable resource for launching new or revised programs and for benchmarking against similar offerings.
Request support
How to request assistance
For more information or to determine if your project qualifies for this specialized service, contact Brenda Sipe, Associate Vice President, Office of Workforce Development, at Brenda.Sipe@nau.edu or 928-523-6826.