Policies and guidelines
Our brand is our identity. The NAU brand is evident in our style of writing, type of photography, and design of our website and printed materials. Establishing a clear and consistent visual identity is critical for recruiting students, attracting expert faculty and staff, garnering research support, and maintaining strong connections with alumni and donors. University Marketing provides guidelines to ensure the consistent and coherent promotion of the university’s brand, and to minimize misuse of NAU’s visual elements.