University Marketing
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  • About Marketing
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    • Explore our services
    • Planning and research
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  • Resources
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    • Policies and guidelines
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    • Templates
    • Style guides
    • Editorial style guide
    • Newsletter guide
    • Social media guidelines
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    • Web content creation guide
  • Brand center
    • Brand center overview
    • Defining marketing and branding
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    • Our brand
    • Brand positioning
    • Brand guidelines
    • Developing branded materials
    • Brand voice and tone
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  • NAU Marketing
  • Marketing policies and guidelines

Policies and guidelines

Our brand is our identity. The NAU brand is evident in our style of writing, type of photography, and design of our website and printed materials. Establishing a clear and consistent visual identity is critical for recruiting students, attracting expert faculty and staff, garnering research support, and maintaining strong connections with alumni and donors. University Marketing provides guidelines to ensure the consistent and coherent promotion of the university’s brand, and to minimize misuse of NAU’s visual elements.

Branding resources:

  • Our brand story
  • Brand guides and guidelines
  • Logo policies
  • URL policy
  • Newsletter guide
  • Social media guidelines
  • Accessibility requirements and equal opportunity statement

Explore “do-it-yourself” resources

You can access the following resources for marketing purposes:

Policies and guidelines

Policies and guidelines

Newsletter guidelines

Photography guidelines

Social media guidelines

Visual identity and editorial style guidelines

Web content creation guidelines

Toolkit

Brand positioning

Color swatches

Logo files

Marketing content repository

Templates