Marketing policies and guidelines
Policies and guidelines
Our brand is our identity. The NAU brand is evident in our style of writing, type of photography, and design of our website and printed materials. Establishing a clear and consistent visual identity is critical for recruiting students, attracting expert faculty and staff, garnering research support, and maintaining strong connections with alumni and donors. University Marketing provides guidelines to ensure the consistent and coherent promotion of the university’s brand, and to minimize misuse of NAU’s visual elements.
Branding resources
Brand guides and guidelines
NAU’s brand guidelines, including visual and writing standards.
Logo policies
Logo policies and appropriate use cases.
URL policy
URL structure policy and guidelines.
Newsletter policy
Policy for creating newsletters.
Social media guidelines
Best practices and policy for social media presence and identity.
Accessibility requirements
Accessibility requirements and equal opportunity statement.
Explore “do-it-yourself” resources
From the newsletter policy to our visual identity and editorial style guidelines, you can access the following resources for marketing purposes.
Newsletter guidelines
Guidelines for creating a newsletter while following NAU’s standards.
Photography guidelines
Learn about NAU’s photography guidelines and fill out a photography release form to request University Marketing’s consultation.
Social media guidelines
Guidelines for social media creation and development.
Web content creation guidelines
Best practices and guidelines for web content creation.
Toolkit
For additional resources, consult our brand, logo, and color resources below.