University Marketing
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  • About Marketing
    • Overview
    • What we do
    • Team
    • FAQs
    • Policies
  • Explore our services
    • Explore our services
    • Planning and research
    • Creative services
    • Digital services and web support
    • Printing services
    • Trademarking and licensing
  • Resources
    • Resources overview
    • Policies and guidelines
    • Logos
    • Photography
    • Templates
    • Style guides
    • Editorial style guide
    • Newsletter guide
    • Social media guidelines
    • Marketing support requests
    • Web content creation guide
  • Brand center
    • Brand center overview
    • Defining marketing and branding
    • Brand development
    • Our brand
    • Brand positioning
    • Brand guidelines
    • Developing branded materials
    • Brand voice and tone
    • Toolkit
  • Contact us
  • NAU Marketing
  • Official style guides

Style guides

Branding goes beyond just a logo. It shapes the way the world perceives us. The NAU brand experience encompasses visuals, messages, branded objects, and interactions. You can find all brand-related style guidelines at the Brand Center, including:

Visual identity guide

  • Logos
  • Color palettes
  • Typography
  • Louie
  • University seal
  • Athletics brand
  • Email signature
  • Email campaign
  • Social media presence
  • Photography

Written content guide

  • Brand voice and tone
  • Content repository
  • Web content creation guide
  • Editorial style guide
  • Messaging guide

Merchandise and licensing guide

If you still have questions, please contact us. We’d be happy to help.