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Marketing@nau.eduNAU brand guidelines
Branding goes beyond just the logo. It shapes the way the world perceives us. The NAU brand is an experience that involves visuals, messages, branded objects, and interactions. Here are some clear and easy-to-follow guidelines to help you create marketing and communication materials that support the NAU brand standards and integrity.
Visual identity guide
Logos
An overview of our institution logos and use cases.
Color palettes
Our guidelines for the institution primary and secondary colors.
Typography
The institution primary and supplementary fonts for web and print.
Louie
Louie the Mascot general rules and guidelines in logo application.
University seal
The official University seal.
Athletics brand
Branding and guidelines for NAU Athletics.
Email signature
Guidelines and approved logos for email signatures.
Email campaign
Guidelines for marketing and email campaigns.
Social media presence
Guidelines for logo application and social media presence.
Photography
Our approach to creating an authentic visual experience through photography.
Written content guidelines
- Our editorial style guide provides anyone writing for university publications or web pages with guidelines to ensure a clear, consistent writing style across all platforms.
- Guidelines for writing for a diverse audience.
- Ensuring NAU’s brand voice and tone is consistent and compliant across all platforms.
- Guidelines and best practices for web content creation.
- The marketing content repository is a database of marketing materials, factoids, and other information that has been vetted for use and is available to be repurposed for your objectives.