Brand guidelines

Branding goes beyond just the logo. It shapes the way the world perceives us. The NAU brand is an experience that involves visuals, messages, branded objects, and interactions. Here are some clear and easy-to-follow guidelines to help you create marketing and communication materials that supports the NAU brand standards and integrity.

Visual identity guide

• Logos
• Color palettes
• Typography
• Louie
• University seal
• Athletics brand
• Email signature
• Email campaign
• Social media presence
• Photography

Written content guidelines

• Editorial style guide
  • Our editorial style guide provides anyone writing for university publications or web pages with guidelines to ensure a clear, consistent writing style across all platforms.
• Diversity writing style guide
• Brand voice and tone
• Web content creation
• Content repository
  • The marketing content repository is a database of marketing materials, factoids, and other information that has been vetted for use and is available to be repurposed for your objectives.