Brand guidelines

Branding goes beyond just the logo. It shapes the way the world perceives us. The NAU brand is an experience that involves visuals, messages, branded objects, and interactions. Here are some clear and easy-to-follow guidelines to help you create marketing and communication materials that supports the NAU brand standards and integrity.

Visual identity guide

• Logos
• Color palettes
• Typography
• Louie
• University seal
• Athletics brand
• Email signature
• Email campaign
• Social media presence
• Photography

Written content guide

 

Content repository

The University Marketing content repository provides NAU faculty and staff information including recognitions (rankings and awards), features (stories and testimonials), and statistics that supply a wealth of material for effective, accurate, and consistent communication of the NAU brand. The content in the repository is available for use on NAU web pages as a link only as we continually update the content.