Higher education, elevated
Why our brand matters
The vibrant NAU brand experience—what we do, who we are, and what we represent—is a compilation of our accomplishments, our goals, and our identity, which evolves with our vision: we lead the way to a better Arizona and a sustainable world through personalized attention to student success and scholarly excellence.
In Flagstaff, at campuses across Arizona, and through NAU Online, we are one university—students, faculty, staff, and administrators. United, we inspire and motivate each other to uphold our core values.
How we live our brand
We support the NAU brand by presenting the university as a supportive, inclusive, and diverse environment, by reflecting our student-centered tradition, and by delivering our brand promise—EXCEPTIONAL OPPORTUNITY to our students and our society.
Introducing our brand platform
The brand platform illustrates the elements that establish our brand and guide all of our interactions and marketing communications with our audience.
The rational elements that distinguish us from our competitors form the base of the brand platform, which is rooted in our mission and vision.
The upper part of the platform progresses from the rational foundation to create an emotional/aspirational connection with our audience. Our brand personality, pledge, and outcome set the tone and the feeling of the NAU brand experience, and are the reasons our target audiences seek a relationship with the university.
At the top is our overarching brand promise, a distilled statement that embodies all we stand for and what we deliver.
Using the brand platform
Our brand platform underpins our brand visuals and messaging, which bring the NAU brand to life in our marketing and communication materials. Our brand guidelines provide clear, easy-to-follow instructions to help ensure a consistent and strong NAU brand presence across units and media.