Event Management and Meetings, Incentives, Conventions, and Exhibits (MICE), Undergraduate Certificate

In addition to University Requirements:

• Complete individual plan requirements.

Students may be able to use some courses to meet more than one requirement. Contact your advisor for details.

Purpose Statement

The Event Management Certificate prepares students for careers in event-planning departments of hotels, convention facilities, exhibition facilities, country clubs, and resorts. Students gain background and experience in planning, budgeting, and implementing conferences, meetings, and other special events in the public and private sectors. Coursework provides students with professional preparation focusing on the concepts and principles involved in catering events; meetings, events, and convention management; interior design for event spaces; special events management; budgets and finance; site selection; contracts, vendors, and negotiations; marketing and promotions; food production; and meeting technology.

At the completion of the certificate, students will be able to demonstrate event-planning skills via an on-site, hands-on internship; interpret and evaluate effective space planning solutions for a variety of event venues; formulate and manage an event budget; and explain the process of planning, selecting, and scheduling activities, organizing volunteers and staff, and marketing and promoting a variety of events.

Student Learning Outcomes

• Design, plan, and execute successful events for any sized group.
• Describe the event and meeting industry, including seminars, conventions, conferences, expositions, trade shows, and special events.
• Conduct effective event and meeting management research, including needs assessment, site analysis, situation analysis, and feasibility studies.
• Demonstrate professionalism in event management, covering the knowledge base, theory, methodologies, and ethics.
• Develop and demonstrate skill sets firsthand via an on-site, hands-on internship.
• Identify criteria utilized in the selection of a site and explain the organization of a budget, and the financial management for an event.
• Demonstrate the process of planning, selecting, and scheduling activities, organizing volunteers and staff, and promoting an event.
• Interpret and evaluate effective space planning solutions for a variety of interior spaces that will enhance the event.
• Interpret and describe principles of both business and not-for-profit management to the special needs of event organizations.
• Describe the production, selection, costing, and serving of alcoholic beverages.

Certificate Requirements

• Take the following 15 units with a Grade of “C” or better in each course.
  
  Take the following (12 units):

  • HA 378, HA 407 (6 units)
  • Select from the following (3 units):
    • ID 110
    • HA 280
  • PRM 325 (3 units)
  
  Select one of the following tracks (3 – 6 units):

• • Coursework Track (3 units)

    • HA 408 (3 units)

• • Experiential Track – Option 1 (3 units)

    • 400 hours of documented work experience in Event Planning and take 3  units from the following list:
      • HA 400, HA 410, HA 477 (3 units)

• • Experiential Track – Option 2 (6 units)

    • 200 hours of documented work experience in Event Planning and take 6 units from the following list:
      • HA 400, HA 410, HA 477 (6 units)

• This certificate may be pursued and completed concurrently with a degree program or as a stand-alone certificate. Federal financial aid cannot be used if the certificate is completed as a stand-alone certificate.

Additional Information

• Be aware that some courses may have prerequisites that you must also successfully complete. For prerequisite information, click on the course or see your advisor.