Selling Program Resources
Sales Classes and Curriculum
Students interested in pursuing a career in sales can choose from the following options depending on their current major.
Options based on your major
For students pursuing a major in marketing
Marketing majors can select a concentration in Professional Selling to better prepare themselves for careers in sales, customer relationship management, and business development.
The professional selling concentration can be added by completing the following courses:
Marketing Major Core Requirements (12 units) Accordion Closed
- MKT 334: Consumer Behavior (MKT 3331)
- MKT 439: Marketing Research (MKT 333, MKT 334)
- MKT 494: Strategic Marketing (MKT 333, MKT 334, and 439)
- ISM 440: Applied Business Intelligence (ISM 360)
Professional Selling Concentration Requirements (15 units) Accordion Closed
Required (9 units)
- MKT 337: Professional Selling (MKT 333)
- MKT 435: Sales Strategy and Technology (MKT 333, MKT 337)
- MKT 437: Sales Force Management (MKT 333, MKT 337)
Electives (6 units). Choose two courses from the following:
- MKT 348: Integrated Marketing Communication Strategy (MKT 333)
- MKT 450: Electronic Marketing (MKT 333)
- MKT 408 Internship (must be approved by MKT Area Coordinator)
- CST 321: Nonverbal Communication
For students pursuing a major other than marketing
Non-marketing majors can receive a marketing certificate with an emphasis in Professional Selling by completing the following courses:
Professional Selling Concentration Requirements (15 units) Accordion Closed
Required (12 units)
- MKT 333: Principles of Marketing
- MKT 337: Professional Selling (MKT 3331)
- MKT 435: Sales Strategy and Technology (MKT 333, MKT 337)
- MKT 437: Sales Management (MKT 333, MKT 337)
Elective (3 units). Choose one course from the following:
- MKT 334: Consumer Behavior & Satisfaction (MKT 333)
- MKT 348: Integrated Marketing Communications Strategy (MKT 333)
Note: This certificate may only be pursued and completed concurrently with a degree program. This certificate is not available as a stand-alone certificate.
For a list of certificates open to non-business majors, contact the Office of Academic Services in the FCB. The FCB will allow you, as a non-FCB student, to take an eligible FCB certificate program if you have a 2.75 cumulative grade point average (GPA), and at least 30 units earned. If you have a GPA of less than 2.75 but at least 2.5, we will admit you into an eligible certificate plan on a space-available basis.
Because non-FCB students are not allowed to take more than 27 units of business classes with the FCB, and because most upper-division business courses require admission to the Business Professional Program or a waiver of prerequisite, non-FCB students must visit the FCB Office of Academic Services before pursuing an FCB certificate.
1 Course prerequisites are indicated in parenthesis