The FCB Veteran Student Center (FCB VSC) has a new location, but the same great values. The old success center was in a small space on the second floor of the Franke College of Business building. Now they have their own room on the first floor of the same building, room 121. Our new VSC Coordinator, Zach Hamilton, is excited to break-in the new area and provide a space where veterans can hang out and decompress with other like-minded students that… Read more
Len Hostetter, assistant professor of practice in marketing, had his case “Teaching Innovations in Marketing: A Brand-Based Student-led Inquiry of Marketing Concepts and Practices,” published in the January 2017 issue of the Marketing Education Review.
This teaching innovation is a brand-based student-led inquiry of marketing concepts and practices for an introductory marketing course. During the first week of class, teams of students (or individual students) each select a brand of interest to research and analyze… Read more
The Alliance Bank Business Outreach Center (ABBOC) in Northern Arizona University’s W. A. Franke College of Business helps Arizona’s northern, rural, and tribal business communities succeed by delivering training, information, technical assistance, and support services. The center’s research supports economic development throughout Arizona, and is commissioned by both public- and private-sector clients. These ABBOC units—the Arizona Hospitality Research & Resource Center (AHRRC); the Center for American Indian Economic Development (CAIED), and the Rural Policy Institute (RPI)—deliver a broad spectrum… Read more
Each fall since 2013, Matt Haertzen, FCB senior lecturer of finance, takes six students from the Student Managed Investment Fund (SMIF) class to tour investment firms in California. Haertzen’s connections with firms in Southern California gives six of his top students exposure to the variety of operations in large financial firms with the hopes of getting them to think more broadly about careers in finance. This year’s firms included Caltius Capital, Pacific Investment… Read more