Leon Garcia Corona
Ph.D. in Ethnomusicology
University of California, Los Angeles
León F. García Corona is a musician and ethnomusicologist. He worked as an IT and marketing consultant in Mexico and New York City for over ten years before pursuing a career in ethnomusicology. His professional career in emerging media, marketing, and ethnomusicology has been at the center of his scholarly work and his online educational initiatives. Between 2009 and 2011 he worked as a content producer and education specialist for Smithsonian Folkways, where he was the founder and managing editor of Folkways Magazine, an online publication featuring music from all over the world. Additionally, he developed a bilingual (English/Spanish) jazz educational website. Available at http://www.folkways.si.edu/jazz-education-web-site/music/smithsonian, this site won the 2012 “Outstanding Website” award in the non-profit category from the Web Marketing Association. Current media projects include the development of an interactive introduction to world music textbook and world music apps.
His research focuses on the connections between politics, economics, and music sentimentalism. His upcoming book: Mexico’s Broken Heart: Music, Politics, and Sentimentalism in Bolero, is the first study to explore music and sentimentalism in Mexico in its socio-economic, political, and historical context. By focusing on the development of the Latin American bolero, Dr. García Corona addresses Mexico’s mid-century urbanization movement, the cruel optimism of its recent economic history, and the development of its cultural and recording industries. Other projects include music in mass transit, and music in Latin American communities in the United States. He has also directed ensembles of salsa, jazz, and Mexican music and conducted world music workshops as a guest lecturer at the University of Washington, University of Michigan, Pennsylvania State University, University of Idaho, and Universidad Veracruzana in Mexico.