Cover Letter Introduction

The introduction section needs to grab the reader's attention. This is your time to pull them into reading the rest of your cover letter and read your resume. The introduction paragraph should be 3-5 sentences. 

First Impression

Your introduction should make a strong first impression. Try to avoid the standard: 
In response to your job advertisement, I'm forwarding my resume for your review and consideration.

Another great option would be to talk about who you are and why you are qualified for the position. 

Your need for a top-performing sales representative is an excellent match to my three-year history as a No. 1-ranked, multimillion-dollar producer.

Benefit the Company

You will then want to highlight you skills, accomplishments, and goals and how they will help move the company towards greater success. 
Do your research! Find the company mission statement and relate your skills to their goals. List the top three ways you would add value to the organization.