Tourism Retailing, Merchandising Promotion
School of Communication, Room 361
My research interest is centered in two areas:
(1) tourism retailing and souvenirs, and (2) merchandising promotion
and retail entertainment.
- MER 131 Merchandising Fundamentals
- MER 135 Retail Buying
- MER 232 Textiles
- MER 235 Evaluating Apparel Quality
- MER 300w Promotional Communication
- MER 331 Planning and Control
- MER 332 Merchandising Promotion
- MER 401 Trends and Research in Merchandising
- MER 430/COM 530 Cultural, Psychological and Social Aspects of Clothing
- MER 431 Visual Merchandising
- MER 490c Professional Practices
Representative research and creative activity
Merchandising Promotion/Retail Entertainment:
Swanson, K. K., & Everett, J. C. (2008). Writing for the fashion business. New York: Fairchild Books.
Swanson, K. K., & Everett, J. C. (2007). Promotion in the merchandising environment (2nd ed.). New York: Fairchild Books.
Everett, J. C., & Swanson, Kristen. K. (2004). Guide to producing a fashion show (2 nd ed.). New York: Fairchild Publications.
Everett, J. C., Swanson, Kristen. K., & Beyer, J. (2004). Themed retailing in Las Vegas: An exploratory look at the Venetian Casino Resort. Retailing Research: A View From New York 2004 Winter American Collegiate Retailing Association Conference Proceedings [CD Rom].
Swanson, K. K., & Devereaux, C. (2011, in press). Culturally sustainable entrepreneurship: A Case study for Hopi tourism. In K. Hyde, C. Ryan, & A. Woodside (Eds.). Field Guide for Case Study Research in Tourism, Hospitality, and Leisure. UK: Emerald Publishers.
Swanson, K. K., & Timothy, D. J. (2011, in press). Souvenirs: Icons of meaning, commercialization, and commoditization. Tourism Management. doi:10.1016/j.tourman.2011.10.007
Everett, J. C., & Swanson, K. K. (2010). National park entrepreneurs: Facilitating the early tourist experience. 8th annual Hawaii International Conference on Arts and Humanities Conference Proceedings [CD Rom], p. 2682.
Swanson, Kristen. K., & Horridge, P. E. (2006). Travel motivations as souvenir purchase indicators. Tourism Management, 27(4), 671-683.
Swanson, Kristen. K. (2004). Tourists’ and retailers’ perceptions of souvenirs. Journal of Vacation Marketing [Special issue], 10(4), 363-377.
Swanson, Kristen. K., & Horridge, P. E. (2004). A structural model for souvenir consumption, travel activities and tourist demographics, Journal of Travel Research, 42(4), 372-380.
Swanson, Kristen. K., & Horridge, P. E. (2002). Souvenir purchase behavior of tourists and retailers’ awareness of tourists’ purchase behavior in Arizona, Colorado, New Mexico and Utah. Clothing and Textiles Research Journal, 20(2), 62-76.
PhD, Texas Tech University, 1994
MS, Colorado State University, 1987
BS, Colorado State University, 1985