Social media resources
So you probably already know about social media. You’re on
Facebook. Maybe you’re an inveterate tweeter. You understand why social media
sites are great for being, well, social.
When it comes to using social media in an organizational
setting, however, things can get a bit slippery. Can you use social media
outposts strategically? Should you try to measure your results? Should you
still try to be social?
The answers to these questions are yes, yes, and most
definitely yes. Read on for more tips and resources for properly using social
Questions to answer before you launch a new social media account
- What is your goal? (circle one)
- Build awareness
- Create community/conversations
- Provide customer service
- Build loyalty
- Generate and circulate news and information
- Who is your audience?
- What is your current relationship with your
audience? If you don’t have a relationship, how will they find out about you?
- Why would your audience want to connect with
- How will you engage with your audience?
- How will you measure success?
- Who will manage it and maintain your account?
- What are your content sources and how often do
you intend to update your account? (e.g. 3 times/week)?
- Which social media outlet will help you
accomplish your goals and reach your audience?
there an existing social media account at the university where you could
distribute your information or establish a partnership in lieu of creating a
Check out our social
media user guide for more info.
Facebook, which famously trails only China and India in
terms of total population, was launched in 2004. It is wildly popular, and
often wildly misunderstood by organizations trying to benefit from it. Read on
for tips about getting the most out of Facebook in the workplace.
Facebook 101 for Businesses.
Lots of good tips – both strategic and tactical – in this post. Scroll to the
bottom first and check out the “Recommended Six-Step Approach to Building
Your Facebook Page.”
Facebook 101 for Non-profits.
Takes a more tactical approach, but still contains some highly relevant
An instant communication web application that began as an
experiment in 2006 and was formally launched in 2007 (both dates, by the way,
occurred after the last NAU web redesign), Twitter has grown into an immensely
popular social media site.
Though some organizations struggle to understand Twitter’s
utility, it can – when used properly – help organizations connect and
communicate (i.e. build relationships) in powerful new ways.
Twitter 101 for
Businesses. A university is definitely a different kind of business than the usual sort – but many of the
dynamics, best practices, and themes (especially as it relates to Twitter) are
very similar. Lots of good lessons to be learned here.
Twellow, a Better Twitter Search Engine. Twitter’s search
engine is famously bad. So say hello to Twellow.