Mobile Governance at NAU
The university has established a Mobile Subcommittee, which
reports to the Web Steering Committee. The Mobile Subcommittee is charged with
overseeing the strategic development of mobile activities at Northern Arizona
University, and with ensuring that university activities related to mobile are
integrated and efficient.
For more information about activities related to mobile at
Northern Arizona University, please contact firstname.lastname@example.org.
For more resources related to mobile content strategy and
mobile research, read on.
Mobile content strategy
Mobile is blowing up. Handheld devices are everywhere, and
the number of users visiting higher ed sites on mobile devices is predicted to
surpass desktop visits soon. So that means that you need to get in the mobile
game as soon as possible, right?
Not so fast. Just because something is hot and handheld
doesn’t mean the traditional rules of strategy don’t apply.
When it comes down to it, web visitors still want the same thing in
a mobile experience that they would want in a more traditional setting:
content. Which means you need a content strategy. Which means you need to
define your audiences and objectives.
Steps to Creating a Mobile Content Strategy – the essentials of mobile
Content Strategy: Creating User Scenarios – read more about why
understanding your users is critical to mobile success.
in Higher Ed – a blog about mobile usage in higher education.
Web Goes Mobile, Colleges Fail to Keep Up – the Chronicle outlines the
The statistics are startling. Ninety
percent of the world now lives in a place with access to mobile networks.
Nearly a third of the U.S. population owns smartphones. And mobile growth is
being driven – no surprise here – by young people.
Put it all together, and the implication is clear. University
web visitors are demanding mobile-ready content. Which means we, as a
university, need to continue to pursue a clear strategy for giving our mobile
consumers what they want.
To learn more about the mobile landscape, here are some
Use in Higher Education Settings – research on the state of mobile sites in
NAU Survey of Mobile Users – a recent survey conducted by ITS on mobile use at
Hubspot Research Report: Action in Mobile Marketing – a downloadable document with a wealth of recent data about mobile use in
Global Mobile Trends and Statistics – reams of statistics about global