Importance of content strategy
Content strategy is important because it ensures consistent,
quality, usable content across the entirety of the NAU web presence. Basically,
it ensures that we’re giving our visitors what they need.
Having a quality content strategy is important to nearly everyone involved with our web presence. Prospective students and parents rely heavily on university websites as a trustworthy source of information about fit and academic programs. Current students and alumni use our site to accomplish important tasks. University content managers need resources and repeatable processes to give audiences what they need.
Content is king
Giving audiences what they need is important. According to a 2010
survey of more than 1,000 college-bound high school students, for instance, 92 percent of
respondents said they would be disappointed with a college or remove it
entirely from their consideration if they didn’t find the information they
needed on its website.
For all our key audiences, including alumni, current students, faculty, and staff, great content is important, too. Consistent, usable web content makes a huge difference in the way that the university is perceived.
Our 101 Learning Series gives you more information on how to elevate your content.