Serving the university through the web
How we can help
Use our team’s expertise to help create a web presence that serves your audiences and your department’s strategic objectives.
Why the web is important
The web impacts every aspect of the university:
- According to a 2011 survey of more than 1,000
college-bound high school students, 1 in 5 respondents said they would remove a
university entirely from their consideration if they didn’t find the
information they needed on its website.
- In a 2006 study of 129 US university websites, a
strong correlation was found between higher average freshman retention rates
and highly-usable content, which includes minimal use of jargon, simplified
menus, and consistent use of language.
- Universities are increasingly being scrutinized
for lack of compliance with web accessibility regulations: Penn State
University was recently cited with a formal Federal complaint because of allegedly high
levels of inaccessibility on its web properties.
Download our Summary of Web Research Findings.