Serving the university through the web

How we can help

Use our team’s expertise to help create a web presence that serves your audiences and your department’s strategic objectives. 

Why the web is important

The web impacts every aspect of the university:

  • According to a 2011 survey of more than 1,000 college-bound high school students, 1 in 5 respondents said they would remove a university entirely from their consideration if they didn’t find the information they needed on its website.
  • In a 2006 study of 129 US university websites, a strong correlation was found between higher average freshman retention rates and highly-usable content, which includes minimal use of jargon, simplified menus, and consistent use of language.
  • Universities are increasingly being scrutinized for lack of compliance with web accessibility regulations: Penn State University was recently cited with a formal Federal complaint because of allegedly high levels of inaccessibility on its web properties.

Download our Summary of Web Research Findings.