EDEN was established to aid the university in better satisfying
their web visitors. To accomplish this task, we convert the content from the university’s
existing web pages into a new format that improves the user experience while
providing the tools and resources to maintain a strong site going forward.
Converting content for even one website is no small task, let
alone the hundreds of sites that compose the Northern Arizona University’s web presence.
It requires a highly skilled team, months of dedication, a strong partnership
with website owners, and a shared commitment to converting (rather than
migrating) content. Read on for more content conversion project essentials.
The conversion process
Content conversion is the process in which content is transitioned
from your old website to your new website. This content can include:
Think about it as moving houses; during conversion, you get to
make decisions about what’s worth keeping, what needs to go, and what you need
to acquired to complete your new home.
Content conversion is particularly important because web content
tends to get cluttered quickly if you aren’t updating on a frequent basis.
The university’s standard content conversion process involves four
In order to establish a strategic foundation, we hold an initial
consultation with your team to determine key objectives and web audiences. This
consultation helps to guide all further site development, such as:
- multimedia considerations
The next step involves our team creating the content for the site.
Based on strategic objectives of your department and the needs of your users,
your site structure is developed, and we tailor the content to fit your
After content has been approved by your department, it is uploaded
and into the Content Management System (CMS) in preparation for the new website
launch, when it will appear to the public. This will allow you to observe how
the content will look on the page before the site goes live.
Your new content is live on the web and available to the
The following example demonstrates the benefit content conversion
can provide to sites across the Northern Arizona University’s web presence.
Before content conversion, this homepage text (found below) failed
to explain what degrees the College of Education offer, which is arguably the
most important information for prospective students.
the website of the College of Education at N.A.U. I invite you to browse the
site to learn more about our programs, faculty, research and other services.
This site has been designed to acquaint you with the values and vision of the
After content conversion, the homepage text provided information
on the types of degrees the College of Education offers in broad strokes.
THE COLLEGE OF EDUCATION
Whether you want to be a teacher, counselor, school psychologist, or school
leader, one thing is certain: you are passionate about inspiring others. At
Northern Arizona University, we’ll prepare you to be a leader in education—so
you can make a difference for the rest of your life.