Ad style guide
Northern Arizona University has a high
standard regarding its image. The official logo and the correct Affirmative
Action/EEOC statements are required for advertisements.
The university’s official logo is
designed to function as a part of a flexible and cohesive visual system. This
logo must appear on all university publications distributed to the public. The
logo must be at least 5/16" tall on printed materials.
This logo may not be altered in any way,
and it may not be used with additional borders, ornamentation, or overprinting,
nor should other logos incorporate elements of the official logo. Organizations
not affiliated with the university must request written permission from University
Marketing to use the logo in printed or electronic media.
Organizations that wish to market
commercial items with the logo or other university marks should contact the
university’s trademark and licensing coordinator, Erin Bertelsen at
The words "Northern Arizona
University" may never be separated from the logo, except by written
permission from University Marketing.
Northern Arizona University publications
distributed to an off-campus audience must include an affirmative action/equal
opportunity statement. The statement varies depending on the type of
For any publication that is distributed
to the general population and does not outline any specific university policies
and procedures, the statement should read:
NAU is an Equal
Opportunity/Affirmative Action Institution
(Note that there is no period following
For any publication that involves
soliciting applications for employment, training, or development, the statement
Northern Arizona University
is an Equal Opportunity/Affirmative Action Employer. Minorities, women, persons
with disabilities, and veterans are encouraged to apply.
Writing style guide
Advertisements should follow the universityWriting Style Guide.