Lisa Rojas Bacus
Northern Arizona University
‘86 BA/BSBA, Northern Arizona University
‘00 MBA, Duke University Fuqua School of Business
her dual degree (management and Spanish) while working as an interpreter for
the law offices of Aspey, Watkins & Diesel. She is currently the executive
vice president and global chief marketing officer for Cigna. She previously
served as vice president of marketing at American Family Insurance Group
(Madison, WI), and director of global marketing strategy with Ford Motor
Company (Detroit) where she had worldwide responsibility for corporate
communications, consumer insight, brand strategy, and marketing development.
She also served as director of marketing for Ford of Mexico (Mexico City). She
has been the recipient of a number of professional awards and honors, including
The CMO Award for Content Marketing, a Webby award for website excellence, an Internet Advertising Competition (IAC) award for online content and
2010 Diversity MBA “Top 50 Under 50”, 2009 La Raza Business Leader of the Year, and a four time Effie Award winner. Lisa currently serves
as president of the Cigna Foundation, and seats on the Teradata Corporation Board
of Directors. Lisa is a member of Northern Arizona University’s W. A.
Franke College of Business Alumni & Faculty Hall of Fame. She and her
husband Brian have two children, Brent and Shelby.