Lisa Rojas Bacus

Lisa Rojas Bacus
Northern Arizona University


‘86 BA/BSBA, Northern Arizona University 

‘00 MBA, Duke University Fuqua School of Business


Lisa earned her dual degree (management and Spanish) while working as an interpreter for the law offices of Aspey, Watkins & Diesel. She is currently the global chief marketing officer for Cigna. She previously served as vice president of marketing at American Family Insurance Group (Madison, WI), and director of global marketing strategy with Ford Motor Company (Detroit) where she had worldwide responsibility for corporate communications, consumer insight, brand strategy, and marketing development. She also served as director of marketing for Ford of Mexico (Mexico City). She has been the recipient of a number of professional awards and honors, including Diversity MBA “Top 50 Under 50” 2010, La Raza Business Leader of the Year – Chicago 2009, Ford’s Zone Manager of the Year, and she is a four time Effie Award winner.  Lisa is a member of Northern Arizona University’s The W. A. Franke College of Business Alumni & Faculty Hall of Fame. She currently serves on the Culver’s Franchising Systems, Inc. and Shoutlet, Inc. boards. She and her husband Brian have two children, Brent and Shelby.